Author Cara Siera Launches New Official Website

Cara Siera now has a new official website. Check it out: Cara Siera Professional Writing & Editing Services

Original Recipes Featured on Chef's Blog

I love to cook, and for some time now I've had a cookbook in the works. That's why I was very excited to have several of my own recipes featured on Foodini's Chef's Blog.

Check it out and learn to make an easy, three course gourmet meal at home!

Now Accepting Proposals for Content Writing and Editing

Every business needs content. What is content? It is the written words on your website, your business card, your brochure, your menu, or your catalog.

Content plays an extensive role in how customers and clients view your business. Poorly written content with mistakes and typos will cause customers to seek services elsewhere. High quality, informative, engaging content will keep them coming back to you again and again.

Outshine the competition with professional written content by longtime writer Cara Siera. If you've already got the written material, let Cara polish your business image with professional editing and proofreading services.

For a free project consultation and pricing estimate, email Cara today at carasieraphotography@gmail.com.

Need more info? Check out Cara's full resume and portfolio.

Are Brokered Firms Devaluing the Freelance Writing Industry?

If you search the internet for reviews on brokered writing firms, or "content mills," as they are often called, you'll find a myriad of posts from disgruntled writers whining about scams and scanty pay. You'll hear tales of favoritism in assigning writing gigs, unpredictable "droughts" of client requests, and meager pay below minimum wage. Yes, these things can happen. But consider one writer's refutations to common claims about this sector of the writing industry.

Claim No. 1: Content mills devalue writer's work.

If you're a devotee of Peter Bowerman's The Well-Fed Writer, you may very well believe that getting paid 1.4 cents per word is squandering the good name of content writers everywhere. We're supposed to bank a minimum of $50.00 per hour, right?

Proponents of this claim assert that companies will stop respecting what writers do and stop paying higher prices if they can get the content they need for peanuts. I disagree for three reasons.

1. There will always be those who appreciate quality. When companies use content mills, they often know very little about the writers of their content, and some mill writers are, sadly, second rate. However, when a company uses a mill and youimpress them with superior work, they are likely willing to pay a higher price to have you work for them in the future. This can be a successful means of networking.
2. There will always be those who are too cheap to pay $50.00 an hour. This is one reason why mills are no threat to established freelancers. Many of the companies who use content mills are small, new, or not interested in paying higher prices for superior work. Mills advertise to a slightly different demographic than professional freelancers.
3. Freelancers themselves are responsible for upholding their niche. Every good freelancer knows that during negotiations, it is important to let a client know just how much time and research is involved in their project. Why? Because clients often don't know how involved good content writing can be. It's our job as freelancers to remind them. Then, they'll see why are prices are what they are. This is also why freelancers typically offer a rate per job, not per hour.

Claim No. 2: I'll never make it as a writer at content mill wages.

This may be true. I've written mill articles for - sigh - as little as $5.00 an hour. That's not even minimum wage! But, I also went into freelance writing with the understanding that I'd have to work my way from the bottom up.

Consider an example. Did the Apple CEO Tim Cook, successor to Steve Jobs, waltz right out of college and into the Corporate Executive Officer's suite? By no means. He first had to climb the corporate ladder at IBM. Similarly, a freelance writer shouldn't expect to land on easy street, making six or more times minimum wage, the first time he hands out resumes. Consider the brokerage firms as an analog to your entry level job at the local burger joint, only you're dropping blog posts instead of french fries.

The bottom line: No doubt about it, content mills definitely have their downsides. While brokered firms may not be your first choice for bread and butter, they are a good means of transitioning easily into the freelance writing industry. They also make a good filler for those times between more promising jobs - steady, albeit smaller, income if you're willing to engage in a professional version of "busy work."

Originally published on Linked In on December 30, 2016.

Check Out the Maple Street Project

Read Cara Siera's latest blog, The Maple Street Project, to learn how to benefit from nature and enjoy life, even in the heart of the city.

Cara Siera Photography Now Available on Redbubble

Do you love the stunning nature photos and meaningful still-lifes taken by photographer Cara Siera?  Her work is now available on a number of products from Red Bubble, including stationary, wall art, phone cases, and more.

Heartsblood

Heartsblood

By Cara Siera 

Oh, this is the real thing, all right

The other was thin, like water

Or like a cold fog

This is different.

It’s tangible.

It has thickness, length, breadth, material

It’s yielding but as firm as the flesh of my heart

It’s viscose, like heartsblood

Heartsblood oozes from it, in fact

Giving it life

It is heartsblood.

And heartsblood doesn’t scab over

When you’re wounded

It oozes, creeps on out

Turning blue then black

As it is deprived of vital oxygen

And then you die.

But this is real and

The heartsblood is warm

It courses through me, through you

We share it.

It is ours and we belong to it

It gives us life and love

Because we reciprocate

It takes on shapeless forms

In the night

We grant it this power

Because without it we are nothing.

We drip with heartsblood

We are saturated in it

It is in us and of us

Originally published in the 2011-2012 edition of The Red Mud Review under the pen name Cara Carroll.